Public Relations

Issuing press or media releases is something very few law firms practice. Most commonly, law firms issue a release when they receive a verdict in a big case.  However, there are many other newsworthy press opportunities that firms could benefit from.  Good PR can sometimes be the easiest and cheapest way to gain visibility for an attorney or law firm amongst the many media outlets.

Equally important in this electronic era, press releases are another way to drive traffic to your website. In this new age of Online Marketing, a firm’s media release should be used for many more purposes than just sending to mainstream media. You should also send your releases to online media sources and influential bloggers, post your media release on one or more media release distribution sites, publish your release on your own website, post on social networks, and email the release to key customers, clients, and other attorneys.

InfinaLaw assists our clients in creating effective & newsworthy press releases.  As well we provide guidance as to the best means of distribution to yield the highest results for you and your firm.  Are you missing out on press opportunities?  InfinaLaw can help!

Awards & Recognitions

Industry affiliations, awards, recognitions, and certifications can be key differentiators among your competitors.  It is extremely important to leverage these successes to help gain credibility and visibility amongst prospective clients and fellow attorneys.   These newsworthy events should be publicized for the achievement they are.