Blogs have become increasingly popular among the legal community. Many firms create and host a blog from their firm’s website – or host another blog site all together.   They are less formal than a newsletter and are fast, interactive, and reasonably easy to create.  Growing and maintaining an opt-in e-newsletter list has gotten more difficult due to over-zealous spam-blocking programs which prevent many legitimate marketing emails from reaching recipients.  Because of this many have moved away from the e-newsletter to a blog as their firm’s communication channel. 

Blogs are well beyond the novelty stage, and now a mainstream communication medium. They are generally trusted and progressively more widely read, and they draw an attractive demographic.  They are search engine-friendly and one of the easiest, fastest and least expensive ways to increase the online exposure of your business.   Anyone in your firm with an interesting story to tell or knowledge to share can contribute.  As a practicing lawyer you also must write quality content to reflect the level of quality that represents you.  Blogs make your site “stickier” and more likely to be revisited by prospects looking for fresh, interesting, and informative content.  And they are loved by the media as well as by search engines.

According to a recent study, "77% of active Internet users now read blogs".

Most blogs don’t draw large audiences, but with a narrow industry focus, they do draw a highly targeted readership. By creating a blog that provides real value within your practice specialties, and promoting it effectively, you can attract those highly relevant readers, create interaction, and enhance your firm’s image by demonstrating your unique expertise.