If you don't start understanding and implementing mobile marketing now - ahead of the curve - you might lose out on the biggest opportunity since the invention of online marketing. People don't leave home without their mobile devices - whether it's a smart phone, tablet, or traditional mobile phone.  In other words, today's prospective clientele are hyper-connected and the need to enhance your website for mobile viewing is critical. By enabling your site for mobile viewing you are offering immediate interaction with meaningful content to people on the move. 

Enhancement Benefits of a Mobile Enabled Website:

• More user-friendly interface for consumer using web enabled mobile device
• Ease of use to call firm directly on mobile while browsing website
• Extended reach of law firm over internet - capture additional clientele
• Expanded presence of firm online and improved organic search results

Many law firms have optimized their website to show less cluttered web pages for viewing via a mobile device.  Web servers can now discriminate between people accessing via desktop and mobile devices enabling law firms to present a site which flows well with the User Interface (UI) limitations of mobile devices.  Mobile viewers are not sitting on the web for a long time; they are looking for quick and actionable data to service some external need (for example, finding an attorney or looking up a fact). As such, the time spent viewing the search results page or on viewing the actual returned site will be minimal and therefore cause some external action – most likely, a phone call.

In some cases the need to locate an attorney is urgent, and most will not wait until they get home to search for a prospective attorney.  In fact, 76% of the world’s 6.8 billion people have a mobile service while only 26% of the population uses the internet in their home.  Likely, a prospective client’s only way to view your site may be with their mobile device.  If you are not mobile enabling your website you are missing out on prospective clientele.