Search Engine Optimization involves optimizing your website with keywords and new content. This process, though cumbersome, can provide measurable results including increased traffic and lead generation. Search Engine Marketing is a form of intent marketing that seeks to promote a website by increasing its visibility in search engine result pages through the use of SEO, paid placement, contextual advertising, and paid inclusion. Search Engine Marketing involves marketing and advertising your website on other websites and search engines to help increase traffic and business for your practice.

Since more and more people are turning to the internet to find lawyers it is critical to optimize your website to be picked up by search engines.